Ask the SEO Expert Live Q&A With Bruce Clay – 09.05.2024

SEO pioneer and the “Father of SEO” Bruce Clay hosted a free live Q&A session to answer SEO questions. Catch the on-demand video for expert insights you can’t find anywhere else. Your question may have been answered!

Video Timestamps

0:00 – Introduction
3:49 – Is it worth spending time and effort to optimize content in order to rank
organically for the top-performing PPC keywords? Is this an effective use of SEO time?
6:38 – If I have a single, physical business, how do you need to structure my service area pages to try and rank organically for cities outside my services?
10:30 – We manage an e-commerce store, most product pages and product landing pages
have multiple paths of discovery. Because of this we are displaying 2 set of breadcrumbs
on the page and in the schema. Google says this is ok but we are a little skeptical.
Have you seen multiple breadcrumbs preform well?
10:26 – For a website who lost 95% of their organic SEO traffic after the release of Google Panda, would you recommend removing the low quality “thin” content (pages with under 500 words) or adding additional content to those pages (website has 3k pages of content)?
17:10 – I have two sites. Both are doing fine but the secondary is struggling.
Any tips on bringing up its performance while maintaining the primary site?
21:22 – How should Google Analytics 4 be used in tracking conversions? Is this the best way to track where conversions are coming from? Also how can the Google Marketing Platform be used to maximize conversions outside of Google Ads?
25:33 – Any tips on where to find the latest SEO updates?
29:39 – In-person SEO training October 1st-3rd, 2024 in Westlake Village, CA
38:20 – Any advice on new privacy regulations and cookie consent banners severely affecting traffic logged in GA4 including organic traffic numbers and tracking marketing efforts?
43:16 – Why are subdomains “the kiss of death?”
48:38 – The last Google update slapped A.I. generated content, how have you handled this situation?
55:21 – In classified ads sites, how do you deal with deleted ads? Send 200 with no-index or a 410 or 302?
59:45 – What’s the deal with Google’s “new” thing with OG: title tags?
1:03:54 – As an “Old School” SEO, I am looking for your insights. In 2024, How important is the “Tech Stack” to G?
1:09:46 – How often do you revise your topics on your online course?

In-Person SEO Training With Bruce Clay

Host Dillon Vibbart shared details about our upcoming in-person training class October 1–3 at the Hyatt Regency Westlake.

Live Q&A Attendee Discount

Sign up for the training class by Friday, September 13 at 5pm Pacific Time to get $400 off registration. Use promo code TRAINING24 at checkout.